My Story

Meet Shaton Edwards

1 Peter 4:10 “Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.”

I believe business owners deserve more than someone who tells them what happened. They deserve someone who can help them understand why it happened - and most importantly what to do next.

My internal expression: Why Living Smart Financial?

I founded Living Smart Financial, LLC to follow my servant heart in helping people. I am co-owner of a barbershop franchise in Fishers, Indiana - and I know what it takes to build a profitable beauty or barber business. I don’t just advise the beauty and grooming industry; I am deeply rooted in it. I am proud that my husband and I have together built our location into a thriving enterprise, consistently ranking high in nationwide gross revenue across the franchise umbrella. I have firsthand experience with the financial performance, profitability, operational challenges, and growth opportunities that come with running a high-performing barbershop.

And that experience is exactly why I chose to specialize in helping other beauty and barber business owners. I believe in the entrepreneurs who make people look and feel their best everyday.

Because I’ve Been Where You Are. Behind every successful barbershop and beauty salon is a vibrant creative passion, but behind the chair, the daily reality often looks very different: long hours, managing inventory, payroll, and wondering where the actual profit went at the end of the month. I have experienced questions that often keep business owners up at night and they are hypothetical, because I have had to answer them in my own business.

What I Bring to Your Business Is Different

A traditional accountant can tell you what happened last month.

A bookkeeper can help keep your books organized.

A financial advisor can help you manage your personal finances.

But a fractional CFO should help you understand what your numbers mean - and what decisions you should make because of them.

That’s the perspective I bring with Living Smart Financial. I am able to combine my 25+ years of financial and strategic expertise with real-world ownership experience. I understand the numbers and the business behind them.

Based in Fishers, IN area, I provide financial coaching worldwide.

TODAY IS THE DAY TO EMBRACE CHANGE

Are you ready?

LET’S GET STARTED!